Mamma Mia - Poster anaysis.

I analysed the 'Mamma Mia' film poster in order to see what a typical posters for a 'musical' would entail compared to a typical 'thriller' poster and how they therefore contrast; I did this because thriller is my chosen genre for my opening sequence.

Film Noir

iconography & characterisation

ICONOGRAPHY:

Iconography is used within media to describe the language used, particularly when certain objects are used to help reinforce the genre by playing on people’s association with the particular object. For example; when watching a film which belongs to a specific genre, certain objects are incorporated to help reinforce the typical stereotype of the genre; just like in the ‘western genre’ you would expect it to be set in the middle of a dessert, or a small isolated town, you would then expect to see items such as cowboy hats, guns, sheriff badges, etc. 

These items have an association with the genre which allows the audience to identify the genre from very early on. These ‘genre indicators’ are called iconography of the mise en scene elements, the scene, or genre. 


CHARACTERISATION: 

Characterisation is the art of making characters for a narrative purpose. Characters are presented through their actions ,speech, and thoughts throughout the text. Characterisation helps portray information about the character which can then help the audience have a better and clearer understanding of what's going on. Characterisation is very important as it is useful when analysing a character and having a clear understanding of what is actually going on throughout the type of media which is being presented to the audience.


Depending on what genre you watch you will come across a range of different characters and without clear characterisation as an audience we would become confused and we might not believe the storyline and the character. For example within fairy tails we are often comforted with the 'princess' who is innocent and a 'damsel in distress' and its very rare that this isn't the case as films such as fairy tails often follow a certain  and very particular narrative. There then is someone who tries to destroy a relationship ( Such as the step mother is Cinderella) and without this character having very strong and clear characterisation as an audience member we may not believe them which will overall ruin the whole effect of the film or opening sequence.

The history, Codes & conventions of my chosen genre ( Thriller)

Photographic compositional elements

Textual analysis - Forgetting Sarah Marshall film poster.

Within this blog post i will be explaining how textual analysis is used in media and how this helps us to pick out certain aspects and the possible connotations the text could have.

Textual analysis is done by looking at the piece of text,then looking in more detail on how the meaning is conveyed within the text. This can be done through analyzing both micro and macro elements, for example; the mise-en-scene elements, the proximity between characters, the use of sound effects \ music, the setting, etc. And then looking further at macro elements such as: Characterization, genre, narrative, representation and ideology. However; different individuals will have different interpretations of texts and what they could signify \ represent but all of these should be talked about when analyzing because certain aspects as different aspects can mean different things to different people. Textual analysis is a three step process, step one being analyzing micro elements, step two being concluding whats been said using the macro elements, and lastly considering other people interpretations and incorporating them.   

The poster above shows mine and Britney's analysis of 'Forgetting Sarah Marshall'.

Preliminary task - Evaluation

Preliminary task shot list.

Preliminary task

Preliminary task script.

Mediation (the Marxist theory)

Mediation (the marxist theory) from Abbiblundell

What is verisimilitude?

Verisimilitude means being believable and overall having the correct appearance in order to be seen as true. Verisimilitude is essential when creating any type of media as it prevents any confusion and makes it much easier for the audience to interact and watch. In order for verisimilitude is very important when trying to create a sense of realism. 

 As an audience member we use these types of logic:
Internal logic: As an audience we believe \ accept what isn't real to be real.
Reality logic: As an audience we believe \ accept what is based around reality.
Authentic reality to hyper reality: As an audience member we understand how the director is manipulating what we see.

For example: 
marketing for the original superman film..
The marketing of the plot and images the audience were presented with make the audience believe the story line.

The marketing for the film suggests "you'll believe a man can fly" - which as an audience member we do believe. Due to the editing and the special effects that he can fly.
 
Another example is: 
Soap opera's such as EastEnders and Corination street.
These programs are plausible due to:
- The reflection of everyday life
-Typical \ relate-able English characters.
- And the settings \ scenes.

Soap opera's are unplausible due to:
- The over exaggerated story lines
-The over exaggerated emotions.
- and unrealistic use of bad luck \ too extreme.